World Floral Expo – A Global Delight
The event which attracts flower buyers, growers and other trade partners from over 30 American states had an all time record attendance of 587 buyers 468 flower companies during it’s 2014 edition. At the close of the 2014 show, World Floral Expo organisers HPP were exploring partnership posibilities with CalFlowers, the California Association of Flower Growers & Shippers, in organizing and promoting the 2015 show. The 2015 World Floral Expo is projected to attract even more participating exhibitors and visitors alike.
International flair was in the air at World Floral Expo held in Texas at the Dallas Market Hall, March 20-22. Exhibitors totalling just under 40 organizations hailed from many parts of the world including Ecuador, Colombia, Holland, Thailand, Canada and the United States. There was also a presence of farms from Kenya, Ethiopia and Zimbabwe.
Popular with novices and long-time experts alike, a themed, hands-on design session was presented each day. Participants proudly took home their floral creations. Flower expert J Schwanke, chief executive of uBloom.com, gave two presentations. Wednesday’s session was on Flower Trends for 2019, and Thursday’s presentation was about the creation of his new series for PBS and CREATE television called Life In Bloom.
This was the first time World Floral Expo was held in Texas. “We are pleased with the show this year, and exhibitors seemed very happy,” says Dick van Raamsdonk, chief executive of HPP International Exhibitions Group, the WFE producer based in Amsterdam, The Netherlands.