The event which attracts flower buyers, growers and other trade partners from over 30 American states had an all time record attendance of 587 buyers 468 flower companies during it’s 2014 edition. At the close of the 2014 show, World Floral Expo organisers HPP were exploring partnership posibilities with CalFlowers, the California Association of Flower Growers & Shippers, in organizing and promoting the 2015 show. The 2015 World Floral Expo is projected to attract even more participating exhibitors and visitors alike.
The trade show found a great, unique and very appropriate location at the World Marker Center in Pavilion 2. A huge air conditioned air conditioned tent of 135.000 square feet will be the venue where the show will take place, surrounded by 4.000 available parking spaces in the vicinity of down town Las Vegas. Entering he pavilion is like coming into a greenhouse and creates the right ambiance for a fresh flower trade show. The very first flower trade show HPP organized in 1999 in the Jacob J. Javits Center of New York, was also held in a greenhouse look alike tent and became a great success at the time. The pavilion displayed a perfect atmosphere and was soon renamed “the greenhouse”. The organizers expect to be able to create again the same kind of great ambiance in pavilion 2 of the World Market Center in Las Vegas and are therefore very excited about this unusual unique location.
Besides the trade show itself, life flower design demonstrations on stage will be offered. Furthermore, floral design workshops for florists, retailers & event planners as well as seminars on various current floral topics will be part of the programme surrounding the trade show itself.