In the dry folds on the High Atlas mountains, approaching the Sahara, there’s an unexpected place called the Vallee des Roses where, in spring, the entire area is awash with pink Persian roses. In the small town of El Kelaa M’Gouna, roses nestle among the hedgerows so that they’re not immediately visible, but they are the town’s lifeblood, from their cultivation through to the production of rosewater.
The flowers are harvested in mid-May, an event celebrated in the colorful and sweet-smelling Rose Festival, which draws around 20,000 people to the small town. The three-day festival is a time of song and dance, feasting, souk-like markets and a chariot procession through a shower of rose petals. There’s also a beauty pageant of sorts, with a Miss Rose crowned each year.
Read more: Lonely Planet