Flormart is the most important International Gardening Exhibition in Italy, representing and bringing together the entire nursery gardening product line, where international entrepreneurship and professionalism meet. The show reflects the importance the nursery gardening sector has in the Italian economy, encompassing a series of agricultural and industrial businesses with complementary figures, such as, landscapers and businesses specialized in planning, creation and maintenance of ornamental gardens and forests.
Flormart is developing the theme of biodiversity with a project to improve the exhibition district. This takes concrete form in Giardino Italia, a permanent garden where plants and flowers endemic to the various regions of Italy will be cultivated. Developed in collaboration with Padua University Botanical Garden, the project aims to promote the culture of green and the values of biodiversity to as vast a public as possible.