The inaugural Australian Flower Festival is being held in Brisbane on Monday, 18 September to coincide with Australian Flowers Week (16-24 September). The event will attract more than 250 professional florists and will also be open to the public in the competition and demonstration areas to promote the industry.
Flower Fest will have a fresh, new, modern format to attract florists from around Australia. The fun festival theme and imagery by Julia Rose will be featured in all communications and promotional materials.
Southbank TAFE campus is the ideal venue for the event, with accessible indoor and outdoor spaces to accommodate the Inspiration Stage, Business Stage, Tech Stage and Competition Stage. The program will include speakers, demonstrations, trade displays and competitions during the day and a cocktail party in the evening. The competitions will run all day concurrently with the event program, and the trade display stands will be dotted throughout the indoor and outdoor spaces. Catering will be provided for the cocktail evening, with street food vans and local coffee shops allowing attendees to purchase their own refreshments throughout the day.
Flower Fest will engage and inspire florists and provide a platform for them to address the issues affecting their livelihoods and future, in addition to offering the perfect opportunity to showcase the professionalism of the Australian floristry industry. Find more information here (FloraCulture).