BBC Gardeners’ World Live (GWL) is a large multi-day gardening related consumer show held each June at the Birmingham NEC, co-located with the BBC Good Food Show Summer. Open to the general public, the BBC television programme endorsed event typically hosts celebrity focus groups and advice workshops, showcases new product announcements, show gardens, floral marquee, along with providing retail space to exhibiting parties. Exhibitors have included Thompson & Morgan, Gabriel Ash Greenhouses, Makita tools and many more.
The first GWL was held in June 1992. It was a spinoff from the BBC Gardeners’ World television series. The event had 17,500 attendees and over 100 exhibitors. Since 2005 GWL has been co-located with the BBC Good Food Show Summer. Until 2015, GWL included RHS Flower Show Birmingham, but after the 2015 Show GWL and RHS parted ways. BBC Gardeners’ World Live continues to be one of the country’s leading gardening events in 2016 and onwards.
The show attracts an audience of between 90,000 and 100,000 annually. The Audit Bureau of Circulations confirmed the 2010 show’s attendance at 101,005. With 564 participating companies between 16–20 June 2010. In celebration of her 60th birthday formal model and socialite Twiggy was the honorary recipient of a named rose. Tickets are sold via the NEC’s box office, The Ticket Factory.